The 5 Cardinal Sins of Presenting
according to Jerry Weissman, author of Presenting to Win, The Art of Telling Your Story (Prentice-Hall 2003)
• no clear point
• no audience benefit (WIIFY)
• no clear flow
• too detailed
• too long
WIIFY = What's In It For You
Eye contact is important. Look at each person's eyes throughout the presentation.
No more than four words per bullet point.
The presentation needs to have a flow to it.
There needs to be a point to the presentation.
Practice the presentation as much as possible (i.e. while driving, brushing teeth, in front of anyone who will listen)
Source: "Presentation Lessons from Comedians" by Bob Colwell, Computer, IEEE Computer Society, September 2005
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